Why do people come to Night Owls, week after week, sometimes in chilly or uncomfortably hot weather?
Short answer: for the peak experience.
Longer answer: To feel the sheer elation of watching your skip find a gap in the head and squeeze through the final bowl of the end, to sit closest to the jack and take that end by one shot.
Quick definition of peak experience: "a profound, transcendent moment of pure joy, awe and ecstasy ... involving a temporary loss of self-consciousness and inhibitions".